Pay-per-Click (PPC) Marketing Specialist

SUMMARY: 

As a member of the PPC marketing team, the PPC Marketing Specialist will be responsible for increasing the performance of pay-per-click campaigns in Google Adwords and Facebook.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Constant increase of leads volume within the defined CPA caps;
  • Run PPC campaigns in search and display networks;
  • Constant campaign performance analysis & reporting;
  • A/B-test ads and targeting criteria;
  • Analyze and optimize ads placements/audiences/landing pages performance;
  • Conduct competitive research.

REQUIREMENTS:

  • Upper-intermediate advanced English (professional working proficiency level);
  • Experience in running PPC campaigns;
  • Knowledge of Google Adwords and or Facebook Ads;
  • Ability to analyze campaign performance and optimize accordingly;
  • Passion for marketing and analytics – proven ability to come up with data-driven ideas;
  • Self-starter – you hustle and follow-through.

DESIRED SKILLS EXPERIENCE WITH:

  • Tableau;
  • Buildingusing closed-loop analytics;
  • Google BigQuery;
  • CRM (Salesforce, MS Dynamics, etc.);
  • Google Analytics certificate;
  • Google Adwords certificate.
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